At the Gamescom video entertainment trade fair in Cologne, Germany, Need for speed fans can win a BMW M3 (E92).
All gamers older than 18 years participating in multiplayer matches at the EA main booth (Hall 6.1) can win a BMW M3. The BMW M3 is the smaller version of the Hero car, BMW M3 GT2, that can be seen on the cover of Need for Speed: Shift. The winners are contacted after December 31, 2009 when the visitors of the IAA (International Motor Show in Frankfurt) and the Essen Motor Show also had a chance to race for their dream car.
Need for Speed: Shift – EA raffles a BMW M3 at the Gamescom