AMD launches Vision program and the new notebook platforms Tigris and Goldeye
AMD has a Vision: The forthcoming notebook generation is supposed not only to be better than Intel's offer, but due to a new merchandising concept easier to recognize, too. PC Games Hardware summarizes the info about Vision, Tigris and Goldeye.
AMD presented the marketing program Vision. This is a new name system for future (ultrathin) notebooks that is supposed to make it easier for customers to find a device that fits their needs. In accordance to the motto "Stop Talking about processors - start talking about usage” all AMD notebooks which are released in the future, will carry one of four Vision logos that signalize what the device is capable of. You can see the logos on the transparency below.
So a plain Vision logo indicates a device that fits a limited filed of usage. This doesn't just cover only low-cost notebooks but also AMD's ultrathin series. AMD emphasizes that netbooks are not included since a netbook can't be used for every simple task - and AMD is right about that. A notebook gets a Vision logo if it is equipped with an Athlon X2 or Athlon II (dual-core) processor and a Radeon HD 4200 or Radeon HD 3200 (both are IGPs). The same logo is given to ultrathin notebooks that have the same graphics units and a Athlon Neo X2 processor.
Vision Premium tells the customer that the notebook is capable of more than just launching a web browser quickly. Premium notebooks have fast dual-core processors of the Athlon II or Turion X2 series plus Radeon HD 4200/3200 GPUs. An ultrathin notebook gets a Premium logo if it has either a Athlon Neo X2 in combination with a discrete Radeon HD 4330 or a faster Turion Neo X2 with a Radeon HD 3200. AMD says that Premium devices are able to display games, too - but due to the rather slow graphics units the latest games are unlikely to run smoothly though.
The best logo for the mainstream market is the Vision Ultimate which is given to (comparatively) fast notebooks. Customers who take such a device can expect a fast dual-core processor above 2 GHz plus at least a Radeon HD 4570 or HD 4650. Vision Ultimate might be interesting for gamers. The logo is not intended for ultrathin notebooks since they don't match the specifications. Besides that AMD also presents Vision Black that represents the (lower) high-end sector. Devices with this logo are likely to have a 2.6 GHz dual-core processor as well as a Radeon mobility HD 4850. In comparison to Intel AMD does not mention mobile quad-core CPUs.
Platform refresh: Puma becomes Tigris and Neo becomes Neo X2
In combination with the Vision concept, which will be launched close to the release of Windows 7 in October, AMD also overhauls the basic hardware. The new Tigris platform succeeds Puma, which is working in current devices. Tigris contains the new chipset RS880M and the Southbridge 710 (Puma: M780G + SB700). The appropriate devices will have at least a HD 4200 IGP (Puma: HD 3200) and the new Turion II Ultra M640 (2.6 GHz, 2 MiB L2 cache) at best. The platform utilizes either DDR2-667 (energy efficient) or DDR2-800 (performance).
Goldeye is the second generation of the ultrathin series that had been launched with the Athlon Neo MV-40 (1.6 GHz single-core). The refresh uses the Turion X2 Neo L625 with 1.6 GHz (two cores) and the RS780MN chipset. Its TDP is 18 watt at max - for comparison: Intel's slower dual-core Atom 330 needs 8 watt. The graphics calculation is done by a Radeon HD 4200. The combination promises quite good performance at a low weight and fair pricing.
Conclusion: AMD Vision, Tigris and Goldeye
AMD says that ten partners, among them Hewlett-Packard, Acer, MSI and several others, will launch Vision devices within the next months. We are anxious to see if the current trend towards AMD devices will become stronger with the new programs. For more details take a look at the pictures in our gallery.
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