WWF search engine Ecosia helps to save the rainforest
Surfing the Internet and saving the climate simultaneously? The WWF launched such a project: Ecosia. For this search engine it is promised that for each web search about 2 square meters of rainforest are preserved.
The environmental protection organization WWF (World Wide Fund for Nature) apparently took the UN climate conference in Copenhagen to launch a new web search engine called Ecosia. In comparison to the common counterparts like Google and Co. this engine has an additional advantage. It is promised that for every web search two square meters of rainforest in the South American national park of Juruena at the Amazonas are put under protection. This WWF donation project is financed via advertising revenue of sponsored links and the common online banners.
According to the developer and executive director of the search engine, Christian Kroll, the data center of Ecosia is run with eco-energy only. The basis for the green service are said to be the engines of Microsoft's Bing and the Yahoo Search.
Furthermore Kroll revealed that with one of the two Ecosia predecessors, Forestle, 2.8 square kilometers of rainforest have been put under protection since August 2008 - based on only 0.1 square meter protected per web search by 100000 users.
With the new Ecosia project of an eco-friendly search engine the target is to get up to millions of users. For more information see ecosia.org.