Call of Duty: Modern Warfare 2 - Activision tests higher prices - Will games get more expensive?
Apparently Activision is increasing prices: some of the forthcoming titles are more expensive as commonly expected like Call of duty: Modern Warfare 2.
Due to the current pre-order prices, fans of the Call of Duty series are disappointed: While the price for the PC version of the previous game were set to about 50 USD, it seems like Activision decided to increase the price of Call of Duty: Modern Warfare 2. At least the pre-order prices indicate this at the moment.
Currently most shops list the PC version for about 60 USD. In Germany Call of Duty: Modern Warfare can be pre-ordered for 59.99 Euros and for 55 GBP in Britain. At eurogamer.net analyst Michael Pachter explains his opinion on the pricing.
Accordingly Activision would know exactly that Modern Warfare is a highly anticipated game and that users will buy the game anyway - regardless of the higher price. He thinks that this is some kind of test. If sales go as well as up to now, other game producers would follow the example. If, on the other hand, sales will collapse or if the is a major uproar in the community, then the strategy would have to be thought through again.
When asked about the matter an Activision spokes person only said: "I'm afraid we don't comment on our product pricing strategies”. But Call of Duty: Modern Warfare 2 apparently isn't the only example: Other Activision games like Tony Hawk Ride, Band Hero or DJ Hero are also offered for higher than usual prices says the report.
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